a) Google AdManager
b) Adwords Account
c) Google Analytics
Google have come a long way from their original stance of "Don't be evil" - and let's face it. More of us have begun to hate them (even though we just can't ween ourselves off their search engine)
So what are the alternatives?
Well there are a few nice adservers going around
1) Open X - http://www.openx.org/
This is good for those casual coders out there that want to do it all themselves and like to own their own data on their own servers. Anyone with a webhost has probably seen OpenX as an option - although it is probably listed under one of it's former names in plugin libraries - OpenAds or PHPAdsNew.
2) Rubicon - http://rubiconproject.com/
A new adserver to the fray. It offers a nice sleek front end which, really, we all love to see. It is still a hosted solution, but would be good for those who are used to a google admanager
3) APT! from Yahoo - http://apt.yahoo.com/
What can I say? It's Yahoo's answer back to google admanager. It is new and hasn't really caused the stir it should. I am looking forward to seeing what the take up will be.
Adwords Account alternatives:
Instead of going over this I did a search on google (ironic right?). Just go here http://www.rosswalker.co.uk/adwords_top10/
Google Analytics alternatives:
1) Piwik - http://piwik.org/
This is closely affiliated with OpenX, so if you're happy with OpenX - go Piwik!
2) Woopra - http://www.woopra.com/
This has another sleek interface, so if you liked the look of rubicon - you'll love this. But perhaps the best thing about Woopra is it's real time stats that you can watch change in front of your eyes. Great if you've got a popular blog and want to show off the digg effect to your mates.
3) Engine Ready - http://www.engineready.com/products/index.html
Possibly the most google analytics like of the bunch. If you want a smooth transition over - then give this one a go
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